Performance Marketing · India
Paid media that pays for itself. We plan, run and optimize your Google Ads, Meta and paid social campaigns around one number that matters: return on ad spend.
Performance marketing is paid advertising where you pay for measurable outcomes, clicks, leads and sales, and every rupee is tracked to a result. Unlike brand advertising, it is accountable: budgets follow what converts, and what does not is cut. It is the fastest, most controllable way to buy qualified demand, and the paid engine alongside our organic SEO, local and AI search work.
One full-funnel system across every paid channel that returns.
Search, Performance Max and Shopping campaigns for high-intent demand.
Paid social for prospecting, retargeting and catalog sales at scale.
Amazon, Flipkart and catalog campaigns built to move product.
Bring back visitors and cart abandoners with tightly targeted campaigns.
Video and Demand Gen for reach, consideration and remarketing.
GA4 and platform tracking configured so every rupee is attributable.
Ads, offers and pages tested so paid clicks actually convert.
Cost, conversions and return in one view, on shared dashboards.
Managed to Metrics That Matter
Return on ad spend, the number that decides whether to scale.
Cost per acquisition and per lead, driven down as accounts mature.
Customer acquisition cost, tracked against lifetime value.
From click to lead or sale, lifted through landing and offer testing.
Free Paid-Media Audit
Most accounts waste a large share of spend on the boring things nobody checks: broken tracking, missing negatives and risky defaults left switched on. Our free audit checks the exact points that decide whether paid media returns.
Your H1, CTA and page speed (LCP, CLS) checked, because ads that do not match the page burn budget and Quality Score.
GA4, Google Ads tags, Enhanced Conversions and gclid-to-CRM verified firing. If tracking is broken, no other number can be trusted.
Where budget leaks: irrelevant search terms, missing negative lists, duplicate keywords and overlapping audiences.
Tight ad groups and keyword-to-ad-to-page alignment that lift Quality Score and pull your cost per click down.
The right strategy for your conversion volume, with the learning headroom (target CPA x 3 to 5) Google actually needs to optimize.
The settings platforms leave ON: Final URL expansion, audience expansion, Search partners, "Presence or interest" geo, auto-apply recommendations. We switch them off.
Twelve to fifteen headlines, real message match and sane pinning, so the machine has room to find what converts.
Who is bidding on your terms, their offers and hooks, and the gaps in the auction you can take.
Tracking verified before launch. Reviewed from Day 3, not Day 30.
A free account, funnel and tracking audit: wasted spend, broken conversions, risky defaults and the fastest wins available.
A keyword, audience and channel plan mapped to a target CPA or ROAS, with the budget math shown, not a round number pulled from nowhere.
Campaigns, RSAs and negative lists built, then conversion tracking verified firing before a single rupee is spent.
We review from Day 3, not Day 30: search terms, Quality Score, creative and bids, scaling what converts and cutting what does not.
The difference is transparency and ownership, not a bigger dashboard.
| What you get | FansGain | Typical agency |
|---|---|---|
| Ad account ownership | You own every account | Agency-held, lost if you leave |
| Ad budget | Paid direct to platforms, transparent | Bundled and marked up |
| Pricing model | Flat fee or GrowthLock (tied to outcomes) | % of ad spend (rewards overspend) |
| Conversion tracking | Verified firing before launch | "Trust us, it is set up" |
| Reporting | Live dashboard, real numbers | Monthly PDF, vanity metrics |
| Review cadence | Day 3 / 7 / 14 | Monthly, if that |
| Risky defaults | Switched off deliberately | Left on, quietly draining budget |
Management starts at ₹30,000 per month, scoped to the channels you run and your account size. Ad budget is paid directly to the platforms and stays in your control. With GrowthLock, fees can be tied to the return you get rather than a flat retainer, or a percentage of spend that quietly rewards the agency for spending more.
Get a Paid Media QuotePaid Media in an AI-Search World
Google Performance Max and Meta Advantage+ hand more of the buying to AI, and that AI is only as good as the tracking and creative signals you feed it. We get those right first. And as buyers move to AI answers to research before they click, the paid landing pages they do reach still have to convert, which is why we run paid alongside your organic and local visibility, not instead of it.
Real ROAS and cost-per-result from real accounts. No invented numbers.
ROAS / CPA screenshot
Google Ads / GA4, shared on request
ROAS / CPA screenshot
Google Ads / GA4, shared on request
ROAS / CPA screenshot
Google Ads / GA4, shared on request
Brands we have grown
Paid strategy adapts to how each sector buys.
Cross-channel ad platforms, analytics and reporting, run together as one full-funnel system.
Performance marketing is paid advertising where you pay for measurable outcomes, clicks, leads and sales, and every rupee is tracked to a result. Unlike brand advertising, budgets follow what converts and what does not is cut. It is the fastest, most controllable way to buy qualified demand.
Digital marketing is the whole field, including SEO, content and social. Performance marketing is the paid, accountable slice of it: campaigns bought and optimized against a target cost per result. It pairs naturally with organic work like SEO, which builds visibility that keeps working after spend stops.
Most commonly Google Ads (Search, Performance Max, Shopping), Meta Ads (Facebook and Instagram), YouTube, marketplace ads such as Amazon and Flipkart, and display and remarketing, all measured through GA4 and platform conversion tracking.
The core metrics are ROAS (return on ad spend), CPA and CPL (cost per acquisition and per lead), CAC (customer acquisition cost) against lifetime value, and conversion rate. We agree on the target metric up front and optimize toward it.
Yes, always. You own your Google Ads, Meta and analytics accounts, and your ad budget is paid directly to the platforms. If we ever part ways, everything stays with you. We never hold your accounts hostage or mark up media.
Management starts at ₹30,000 per month, scoped to channels and account size. Your ad budget is paid directly to the platforms and stays separate. With GrowthLock, fees can be tied to outcomes rather than a flat retainer or a percentage of spend.
Paid campaigns can generate leads or sales within days of launch. It usually takes two to six weeks of data for accounts to learn and for the cost per result to come down meaningfully. We review from Day 3, not Day 30.
Yes. Most brands run Google Ads for high-intent demand and Meta for prospecting and retargeting, managed together as one full-funnel system. Our Google Ads management has its own dedicated page.
Yes, if it is focused. With a small budget we concentrate on one or two channels and the highest-intent audiences, prove a positive return, then scale. Tight tracking matters more than budget size.
A free, no-pitch visibility audit: where you stand in Google and in AI answers, and what it would take to fix it.