The proof
Twelve years of the domain, one steady climb
Unedited Ahrefs exports: organic keyword growth from near-zero, and the high-intent industrial terms now ranking #1.
Heavy Machinery Manufacturer · SEO
at peak, from near-zero. A six-year engagement built on the Search Signal Framework. Every result below is sourced and dated.
35,460
monthly organic visitors at peak, from near-zero
Source · Google Search Console · peak month
1,230
organic keywords ranking, many in position #1
Source · Ahrefs · top organic keywords
#1
for “steam power plant”, “thermal power plant in india”, “economizer in boiler”
Source · Ahrefs · position 1
Thermodyne is a B2B manufacturer of boilers and thermal-power equipment, a category where buying still runs on referrals, tenders and trade shows, and organic search was an afterthought. At the start of the engagement the site was near-invisible for the industrial terms its buyers actually research.
That was the commercial gap: engineers and procurement teams searching “steam power plant”, “deaerator tank” or “economizer in boiler” were landing on competitors and directories, never on the manufacturer that could actually supply them.
The proof
Unedited Ahrefs exports: organic keyword growth from near-zero, and the high-intent industrial terms now ranking #1.
How we did it
We diagnosed all four signals, then fixed the weakest first.
Fixed the technical foundations first: crawlability, clean indexation and an architecture that let a large product-and-application catalog be found and read.
Built topical authority for a manufacturer: consistent entity signals and links from industry-relevant sources so Google could trust the domain in a technical niche.
An informational keyword strategy: deep, engineer-grade content on thermal-power topics mapped to real research intent, from “thermal power plant diagram” to boiler components.
Sustained publishing across the six-year engagement so rankings compounded year over year. The same content now surfaces in AI Overviews, not just the ten blue links.
Organic went from an afterthought to the primary revenue channel. Instead of chasing every lead through tenders and trade shows, Thermodyne now gets found by the exact engineers and procurement teams searching for what it builds, and holds #1 for the highest-intent terms in its category, compounding month after month at a fraction of the cost of paid demand.
A free, no-pitch visibility audit: where you stand in Google and in AI answers, and exactly what it would take to grow.