What is a Juul? It's a trend parents need to know about Deaths and Illnesses Linked to Vaping Continue AAPC Knowledge Center Ads for E Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarette Safety in Focus: What the FDA's Juul Decision Means for Your Health and Legal Rights Finkelstein & Partners, LLP