Following example is right use case for Social Media Marketing for Restaurants as solution..
“Your dream project-XYZ Restaurant-is having top chef of city, offering mouth watering food and 10/10 customer service but still most of tables are unreserved during peak hours? “
Social media is effective and proven solution for restaurant promotions but there are rules of thumb, businesses need to follow. Restaurant social media marketing success depends on engagement to attract more fans to dining table of your restaurant.
Let’s begin our “follow to fork” tips with question to decode success of hospitality business over social media…
Why Social Media Marketing for Restaurants?
Suggested Read: What is Social Media Marketing?
There are 100 reasons to adopt restaurant social media strategy but there is no reason to say no… Few are are listed blow …
- 88% people decide their dinner after reading reviews and comments on food portals, social networks and other internet resources- Social Media Trends 2016 report
- If you are running out of fund or have less budget for marketing then social media marketing would be right choice as budget social media marketing strategy.
- Picture speaks more than words …
Social Media Marketing for Restaurants on Right Platform
One thing to keep in mind when you start a business is to promote your business and aware people about the services that you’re providing.
In 2017, best way( right way) by which you can do so is by using social media platforms.Restaurant business friendly social networks are …
- Zomato (Reviews and business analytics tool for restaurants)
Each social media platform has its own uses and techniques about how you can promote your business (may it be a shop or high star hotel or a restaurant).
Suggested Read: Social Media Platforms
So hang on, keep reading to get your 6 magic tips for social media marketing for restaurants …
6 Steps Guide to Social Media Marketing for Restaurants?
Food businesses are different from other location based businesses such as consultancy firm in city, local doctors clinics and schools. Food is essential part of life and visiting restaurants on weekends and other special occasions is trend in our society because of busy lifestyle.
Restaurants have very big audience or targeted customers around their physical location and right platform and approach of marketing can boost your restaurant’s sales and authority.
1: Identification of Target Audience for Restaurant
Start from your target-Customers . It is the very first step in advertising your restaurant. You should decide your target audience. By target audience, we mean about, you must decide that which community you are targeting.
For example, if you have continental food as the specialty of your restaurant, then you should target the people who like continental food most.
The second example is, if you have your restaurant near a university or college then your target audience will automatically set to the students of the particular university/colleges.
2: Identify Customer’s Taste Using Social Media Listening
It is the second best way how you can promote your business on social media is by knowing the interests and likes of your customers. It is said that you must think like your customers to promote your business.
For example, if you have the best food of your region and your chef is the best at that, then you can post the social media post related to the face of your chef(as an advertisement saying that he’s the best in your region!).
3: Use Power of Facebook to Increase Footfall at your Restaurant
Nowadays, Facebook (often abbreviated as Fb) is one of the most popular Social Media platform. Choosing Facebook for restaurant or food business marketing is one of the best proven ways to get success in business.
There is no rocket science in using Facebook for business but social media manager skills can take your business another level.
If you have rolled up your slaves and decided to do it yourself then Start from creating business page on Facebook page …
Create business page on Facebook:
The very first step to promote your restaurant is by creating a page (having the restaurant name) and you must ‘Add people’ to the group. You can add people by inviting them to join the group.
And one more thing, to engage more and more people on the page, you must set the page to be public and to be visible to everyone.
Upload the post:
After you have completed the first step, let’s talk abut the next step.
The second step is that you must post an ad that is relevant to your restaurant and this post must promote by uploading the offerings provided by you and the food offered. The post is te best way to communicate with the people and help them to know more about your offerings.
One thing you must keep in mind is that the image quality used when you upload the post must be high, and it is said that the high-resolution images attract more users as compared to the low-resolution images.
Suggested Read: Social Media Management
The image will attract people and will eventually lead to engagement of people.
Give offers and group deals:
One of the best ways to attract the crowd is by providing offers to the people on social media as it is said that, if you want the crowd to be attracted give them for free.
But on a strict note, being a businessman you can’t provide things for free.So here’s a plan for that, the best way to attract the crowd is by providing them best deals and group deals which help you to attract people in a group.
Just an example, you can provide an offer( buy meal of 4 people get one free). This will help you build your customers.
4: Respond to Comments & Reviews on Social Media Sites
Reviews play an important role in the decision making of the people. If the reviews are good, people are more attracted and there is a chance to build new customers.
Suggested Read: Kick-Starter Guide to Social Media Marketing for Small Business
You must reply to the online reviews submitted by the people for your posts and you must sound courteous while replying to their reviews (no matter how the review is, bad or good).
5: Add User Generated Content to Social Media Content Plan
The next step you can do is by sharing the content that is generated by the customers as these shared posts can help people acknowledge your work through your customers and it helps you bringing the new customers.
This technique, in other words, can be called as sharing the customer-generated content. It is a bit easy process and much helpful for your restaurant’s image.
6: Run Customized Campaign on Social Media
One of the ways is to campaign on Social Media and you can do so by organizing contests, quizzes and the winner should be offered the promo codes or offers as offered by your restaurant.
It would help in the engagement of the people to your brand as well as revenue boost.
Every business is trying to harness power of social media even your competitors. Social media marketing for restaurants is not new practice to promote restaurants and there is alot of competition so you need to catch your customers before anyone else do.
If you do not have dedicated staff for social media management then it could be difficult to achieve your goal on social media. If you still want to use social media for marketing then we would suggest you to hire social media manager or social media marketing agency for your business.
Social media marketing for restaurants guide explained all 6+1 tips to start your campaign. I hope you got enough food and energy to run social media management campaign to boost your sale and find hungry people to occupy restaurants or bar’s empty tables.
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Sunil Pratap Singh
Sunil Pratap Singh, is a social media strategist, marketer and digital marketing trainer with a passion for connecting people through technology. He is self-taught digital marketer. Helping small businesses & startups to reach their potential customers. He have worked with food & restaurant ,mobile app , Cloud computing services providers , Android app startup , IT industry clients . Digital Marketing Agency in India